Of course you want your website to show up at the top of the first page of the search engine results page (SERP). You need your business in the top ten results of that page because you know that anywhere else means no one will see the link to your page. An organic SEO consultant, practicing organic SEO services can get you on your way to the top. Organic SEO consultants use white hat search engine optimization (SEO) techniques that give you lasting positive impact on the unpaid traffic coming to your website.
Dynamic organic SEO services bring you more traffic. As it evolves, your traffic you’ll receive more qualified traffic, which means more conversions. More leads mean more sales, and more sales mean more revenue. The cash that you invest in an organic SEO consultant can bring you long-term return on your investment (ROI), says Forbes.
How Important are Organic SEO Services?
How many adults and adolescents do you know that use the internet? What percentage? According to research from the Pew Research Center, 89% of Americans use internet, up 2% from only two years ago. Not only that, but the US and many state governments are working hard to get better broadband coverage in areas where access is limited. The percentage can only rise toward 100%.
How does an Organic SEO Consultant Work?
An organic SEO consultant works to attract unpaid traffic to your website through SERPs. Through the modification of elements of your website, organic SEO services help your pages comply more closely with the ranking factors that search engine algorithms seek to determine pagerank, according to SEO expert, Moz.
If your web pages closely meet the criteria sought by the web spiders that crawl your website, the search engine bot will rank your page well. Well-ranked pages come up at the top of the SERP.
Pages that do not meet the criteria do not make the first page and certainly do not get above the fold of that page. An above-the-fold result is one that appears on the SERP as soon as it loads, without requiring you to scroll down the page to see it.
Google and other search engines use a number of criteria, known as ranking factors, to determine if you have placed authoritative, relevant content on your website pages. If its ranking factors indicate that you have done so, again, you rank high on the SERP.
An organic SEO consultant has studied these factors. He or she understands what your website HTML must communicate to the web spider to correctly describe your website content. That helps prove that your page has authoritative, relevant content.
In addition, among the organic SEO services, the development and improvement of your website’s content ensures that search engines will rank it favorably. That equates to a long-term investment in your asset: the website.
Organic SEO Services Protocols
An organic SEO consultant works directly with clients to understand their business and, based upon the information gathered, develops a strategy to implement effective organic SEO services. That work will include looking at the keywords that you and your colleagues already use.
From there, a pro can begin looking at keyword volume and competition and use online tools to put together more effective keyword suggestions. For example, if your business focuses on bread, the keywords, “bakery,” or “bread,” shows a SERP with every bakery and grocery store nearby. However, the search, “pittsburgh pepperoni rolls on the strip,” takes you right down to two locales a block away from each other: Mancini’s Bread Company and Jimmy & Nino Sunseri Co.
That’s what a long-tailed keyword does. It’s a search for more than two words for something much more specific than, “bread,” or “rolls.” Those are the kind of keywords an organic SEO consultant will suggest.
Organic SEO Services Include On-page and Off-page Strategies
An expert in organic SEO services will practice both on-page and off-page organic SEO strategies to improve your position on the SERP.
On-Page Organic SEO Services
As the name implies, on-page SEO, or on-site SEO, focuses on improving things existing on your web page and, hence, collectively, your website. As the owner of your domain, you have control over all of these things, and an organic SEO consultant can show you how to modify them or do the modifications for you.
If you have written your own copy for your website and posted it using a content management system (CMS), like WordPress, you may already be familiar with some of these elements. They include the following:
- Title tags. The title tag for a page is a string of HTML code, and it should contain your keyword.
- Headings and Subheadings. When you format your document in a word processor or CMS, you can use headings: H1, H2, H3, and H4. These headings not only provide a font size and style to your text, but when you use them, you tell the web spider that crawls your website, “This is important organizing and identifying text!”
- Every page has a URL. You may call it the “address.” It will look something like this: https://www.thinkbigseo.co/how-to-optimize-your-website-for-seo . By adding a logical structure and including your keyword phrases in the URL, an organic SEO consultant tells the web spider that the post is part of the parent directory, “www.thinkbigseo.com” and that “How to Optimize Your Website for SEO” is the sub-directory where it can find content about optimizing your website for SEO.
- Alt texts. All of your images should have an alt text (another HTML code) with your keyword, and an organic SEO pro will make sure that they do.
- Page load speed. By checking page speed and speeding up the slow pages, a good consultant gets your a better pagerank.
- Relevant page content. Search engines have become pretty good readers, and they look for quality, relevant content. Organic SEO strategies include text reviews, editing, and development.
- Internal Links. Links among your web pages help search engines understand the relationships between them. When they understand, you get credit for it.
Search engine owners, like those of Google, Microsoft, Yahoo, and Facebook, want happy users who will keep using their tools. That earns them clicks, which generates revenue for their companies. An organic SEO consultant will use all of the elements listed here to try to comply with the ranking factors that the search engines use. This helps make it more readable for web spiders and for the people who visit your site.
Off-Page Organic SEO Services
While on-page SEO focuses on the elements of your website pages, off-site SEO focuses on improving how search engines view your domain’s authority. Do other websites link to yours? If so, these back-links contribute to your domain authority.
You cannot directly control which sites link to yours, but organic SEO services use strategies to encourage other website owners to do so. An organic SEO consultant will do the research and work to improve the probability of site owners back-linking to your website through …
- Continuous SEO research
- A forensic SEO audit
- Improvement of your business’ marketing strategy
- Improvement of your social media strategy
- SEO-optimized copy on your website
- Improving the quality and variety of content on your website
- Working with website owners to build back-links to your site
- Tracking analytics
- Improve your campaign every month
By developing best practices with organic SEO services for your website, an organic SEO consultant can help bring your business into the top results on the SERP. Organic SEO consultants use white hat search engine optimization (SEO) for long-lasting impact, more traffic, and more conversions on your website’s sales funnel.