If you have a Shopify website that looks great but has had little traffic and fewer conversions, a Shopify SEO Expert can help you get traffic flowing to your website. SEO, or Search Engine Optimization, makes your website rank better on search engines like Google and Bing. It focuses on ranking factors that search engines use to evaluate your website. If your SEO Shopify web pages are optimized correctly, they will rank higher on Search Engine Results Pages (SERPs), like this one:

You, more than anyone, know how competitive the eCommerce market has become. According to Shopify Partners, citing statistics from Statista,

“The growth of global e-commerce is mind-boggling. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021. In the US alone, e-commerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year.”

A Shopify SEO expert can show you how to beat the competition by bringing in more traffic and more qualified visitors. In addition, you’ll see your website convert more site visitors to leads and leads to customers. A professional can tailor a plan to optimize your SEO Shopify pages to meet your business’ specific needs.

When you look for someone to optimize your SEO Shopify pages on your eCommerce site, you want to make sure that you find a Shopify SEO expert that has a reputation for coming through on a results-oriented approach that will raise your Google rankings. Look for an SEO pro with a proven record of boosting site traffic and increasing the number of engaged customers. You’ll want an expert in converting online users into engaged visitors on your website so that they soon become purchasing customers.

An Expert Will SEO Shopify on Your Website

Shopify has its own brand of results-focused SEO strategies. Logically, a Shopify SEO expert will know how to SEO Shopify on your website to help your eCommerce store rank locally or nationally. Your website can benefit from the application of demographic data to target the specific region, socio-economic group, or interest niche suited to your business specialties.

Once your SEO targets a specific niche group, proper Shopify SEO techniques can further increase the conversion rate of leads to new customers. For example, an SEO consultant will know how to set up Enhanced E-commerce on Google Analytics to understand how visitors interact with your products or services throughout their visit to your website. The resulting increase in traffic and conversion of leads clicking through your conversion funnel can increase your page rankings and, hence, their position on the SERP.

Tools a Shopify SEO Expert Uses to Boost Your Traffic and Conversions

Experienced Shopify SEO experts arm their clients with SEO tools to increase their organic traffic. By focusing on organic SEO, a consultant specializing in Shopify SEO can help your business build an online presence. Depending on your business needs, a Shopify SEO consultant may use one or more of the following SEO types:

White-Hat Organic SEO

Wordstream said that White-Hat SEO,

“refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google… White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.”

That’s exactly what a trustworthy SEO expert will hand over to you, and those white-hat organic SEO techniques may concentrate on …

• earning links
• content creation
• keyword research
• title tag optimization
• meta description creation
• website structure strategies

Local SEO

If you’re a vendor on the Market Square Farmers Market in Downtown Pittsburgh, you don’t want to spend your time, money, and effort trying to sell fruit and vegetables to consumers across the state in Philadelphia. Your mainstay comes from Pittsburghers, and that’s where a Shopify SEO expert will target your local market.

If you rely on a local customer base, you need to get all your important data online. That includes things like

• your physical address
• business telephone number
• business hours
• client reviews
• Images
• website address

An expert’s knowledge of local SEO will get your business on Google Maps so that people searching on desktops can find you from their homes and offices. Also, Tuesday shoppers at the Pittsburgh Farmers Market will see your business on their mobile phones.

WordPress SEO

If your business manages its online content with WordPress, you know how powerful it is for developing blogs, e-commerce sites, and company websites. Your consultant can help you develop search engine optimization strategies, using WordPress, to help you maximize traffic and increase conversions. You can easily monitor much of this activity on WordPress itself.

Negative SEO

If the competition has made a campaign to damage your reputation, or if someone has attacked your eCommerce site with low-quality links, a Shopify SEO expert will know how to salvage your reputation.

An SEO Expert May Work with Your Team in Several Ways

How do you think that your business would best benefit from working with an SEO expert? You know that you need to attract targeted, organic, converting traffic to give your business the competitive edge. You might hire an SEO expert to do all the Shopify SEO work for you, giving you the freedom to continue focusing on your work, while your consultant works on properly optimizing the site with …

• on-page optimization
• link building
• competitor analysis
• keyword research

SEO Training

If you would rather have your own staff take care of the Shopify SEO for your business website, you may prefer to work have an SEO consultant work with your team to train them. An experienced SEO trainer can work across departments within your business. Your content team can learn content optimization techniques, while your developers learn how to work on the back end.

A Shopify SEO expert will help your business get in front of the right people, using tools like website audits and keyword research. You’ll benefit by having an industry-specific SEO Shopify campaign designed specifically for you eCommerce niche. With that campaign, you’ll have the edge you need to get ahead of the competition.

When you search engine optimize (SEO) Shopify pages, you need to take into consideration that you’re working with a specialized type of page. To be sure that your ecommerce SEO brings the most qualified customers to your online store, you need to learn what search engines seek and use that information to improve your online store.

Your Ecommerce SEO Competes with Trillions of Websites

Websites now number over a trillion, and Ecommerce sites number in the millions:

1. Shopify reported 375,000 online stores in the fourth quarter, of 2016.
2. BigCommerce, according to Inc., hosts over 55,000 online stores.
3. Magento, reported Aionhill, has about 235,000 online stores on the entire web.
4. Yo!Kart stores, according to the company’s website, claims only about 200 sites.
5. Big Cartel claims that nearly a million makers use its Ecommerce platform.

With so much competition online, you need to have top-notch Ecommerce SEO to ensure that your Shopify store can compete with other stores in your niche. Do you know how to create SEO Shopify optimized content and make sure that your website comes out above the rest?

Are Your Ecommerce Pages Better than the Rest?

That’s the question you need to answer, says Helen Overland, at Shopify, to get Google’s attention. Google wants its users to have the best experience possible. That’s how it stays ahead of the competing search engines. It will try to find the most interesting, valuable, and useful page for its customers: the searchers.

As an eCommerce store owner, you need to improve your pages, with quality content that gets search engine users to your website.

How Search Engines Rank Shopify SEO

Overland, at Shopify, describes SEO (Search Engine Optimization) as …

“a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Basically, Google uses a complex mathematical formula called an ‘algorithm’ to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.”

Within each search engine algorithm, search engine ranking factors, like quality content, good reviews, and authoritative backlinks help search engines decide how to rank your pages. If you manage to show Google that you have a credible, trustworthy site, your site will score higher on the search engine results page (SERP).

Popular sites, or those having many visits, supportive testimonials, well-viewed posts, and back-links from many other authoritative sites prove to Google that your content helps satisfy its users. Your Shopify SEO, by proves to search engines whether your page is one of the best results for the people searching on the internet.

Helping Search Engines Rank Your Shopify Store

To get above the fold on the SERP, you need to help search engines, using Shopify SEO, find and rank your web pages. You need to make your page the best result for a particular search. You do that by providing the highest quality content and becoming the highest authority in your niche.

Many Ecommerce store owners demonstrate their authority by writing high quality, unique content. To get their content in front of readers, they add keywords to their meta title (title tag) and meta description. For example, one way to establish authority and improve your Shopify SEO is to write quality blog posts about your area of expertise.

Here’s an example of an Ecommerce retailer who knew how to get its website on the very top of the SERP, using Shopify SEO. A search for, “things to know before cleaning old jewelry,” yielded this snippet, from Plante Jewelers’ blog:

The snippet’s title tag, in blue, contains keywords related to the page’s content, and the post itself contains unique, quality information about cleaning old jewelry. Its meta description, in gray, likewise, contains keywords. Note that the title tag also appears on the browser tab, in the upper left-hand corner of the browser.

Also note that the author of the blog post, an expert in jewelry and jewelry care, has established authority as a professional and go-to resource in her niche. If you SEO Shopify in your online store, your website can also rank high on the SERP. You must demonstrate your authority.

Use the Right Keywords for SEO Shopify

What keywords should you focus on? Sometimes, as the expert retailer, you will find it hard to figure out what the non-expert looks for to find your product or service. To find the right keyword for your Ecommerce SEO, you can use a keyword tool, like the Wordstream Keyword Tool, to help you find keywords and keyword phrases that your customers, who may not be experts in your niche, might use. Look, for example, at the results from the keyword tool, using the phrase, “best printer for home office.”

The tool reports on Google search volume, giving you an idea of your potential audience if you decide to use any of these keywords. Google AdWords also provides tools that you can use to review search volume and other information about keywords. Its Keyword Planning Tool allows you to see search volume and adjust for specific regions and other variables.

By adding to each of your web pages, one- to three-relevant keywords that you have identified as having decent search volume, you can help optimize SEO Shopify pages and improve your page rank. Make sure, though, that you also invest time in developing quality content to keep search engine and reader attention.

Quality Content Based on Your Keywords

As you develop content for your Ecommerce store, be sure that you write about the topics described by your keywords. In addition, ensure to write original, interesting copy, avoiding duplicating content from other sites. Search engines recognize plagiarism, and they are getting better at discriminating between similar texts that don’t quite fall into the plagiarism category.

As part of the quality content, search engines look at reviews. If you have quality content and good reviews, algorithms understand this to mean that you have a site worth showing its users. Blogs can also help add social signals and expanded, updated content to your website on a regular basis. Just as with any web page, you want to make sure that your Ecommerce blog contains relevant content that reflects, without “stuffing,” or overusing, keywords.

Avoid Shopify SEO Penalties

As you SEO Shopify websites, trying too hard can result in penalties on ranking factors. For example, Penguin penalty penalizes websites for excessive back-links back to a website using anchor text. Likewise, website owners who try to get more content onto their pages through plagiarising may be penalized for having duplicate content.

Listen to Your Shopify SEO Analytics

Shopify provides a set of analytics and reports that help you review your store’s activity, learn about visitors, and analyze store transactions. As part of Shopify SEO analytics, the company suggests that its users track store visitors with Google Analytics to generate reports to assist store owners with marketing.

Even so, perhaps you have avoided hiring Ecommerce SEO services because you think it costs too much. It’s time to reconsider that decision. Investing in your website’s SEO can provide you with return on investment (ROI) much greater than your cash investment for the service.

How much is SEO worth?

To understand the value of SEO, look at just a few statistics for Ecommerce and small to medium businesses:

1. Kissmetrics gathered stats from over 18,000 small to medium Ecommerce sites and found that “30.5% of all traffic was coming from organic searches on Google, Bing, Yahoo, and other search engines.”
2. Ironically, according to a Search Engine Watch survey of small and medium businesses, “Only 17 percent had invested in SEO.”
3. Mechanica and Fast Company polled marketing decision-makers about the effectiveness of search engine marketing (SEM) and SEO. They found that 72% of those polled found the techniques effective, improving their bottom line.
4. SEO leads have a 14.6% close rate, while outbound leads, such as direct mail or print advertising, have a 1.7% close rate, according to Hubspot, giving “inbound marketing-dominated organizations a 61% lower cost per lead than organizations that predominantly leverage outbound marketing.”

If SEO generates 30.5% of traffic, with 72% effectiveness improving the bottom line and a 61% cost per lead, why do only 17% of businesses invest in it?

Why Businesses Don’t Invest in SEO

Small businesses avoid SEO on their websites for several reasons, says Forbes’ Entrepreneurs blog:

There are … a number of misconceptions about what it takes to execute an SEO campaign. Some small business owners believe that it’s only worthwhile if you have tens of thousands of dollars to invest, or that it’s not possible to achieve visibility unless you’ve been at it for years. As a result, some small business owners choose to avoid it entirely.

Contrary to these mistaken beliefs, small to medium-sized businesses can get more traffic and sales, through SEO, using a modest budget and time investment.

An Ecommerce SEO Expert for Your Business

Instead of losing leads and customers to your competition, you need to get your website’s SEO in shape quickly and efficiently. The earlier you start funding, the bigger the edge you’ll have against other businesses in your niche. Ecommerce SEO services offered by a professional SEO Consultant can get your business moving quickly and efficiently, drive more traffic to your website, turn more leads into customers, and boost your business’ revenues – things that will give you more resources to help you meet your business goals.

Professional Ecommerce SEO Services Let You Concentrate on Business

If you optimize your website yourself, you’ll sacrifice valuable time with customers and co-workers. An Ecommerce SEO services business, on the other hand, can quickly and efficiently conduct an audit of your website. An expert can work efficiently with you and your staff to optimize your website and build traffic, allowing you to concentrate on your business. While a specialist gets your site beating the competition, you can make sure that new leads move through your sales funnel smoothly and comfortably.

Train Your Staff

If you’re interested in training for your staff, an SEO expert can work across your organization’s departments. It can bring your developers up-to-date on the latest technology and get your content developers focused on keyword-rich copy. Consultants can create customized plans for your business and staff.

Ecommerce SEO Services Go Beyond Keywords

A keyword tool can give you highly relevant keywords. A professional Ecommerce SEO expert, though, goes beyond a list of keywords and search volume. When you optimize your website, you expect more traffic. To see it and improve your marketing strategies, you need measurable results. An SEO consultant can help you track visitor activity and use it to boost conversions.

Your consultant can help you with website redesign, providing information about your competitor’s SEO strategies, and give you the tools to dominate your niche using content creation, white-hat organic SEO. A true professional will provide you with tools like content development, keyword research, title tag optimization, meta description creation, and website structure strategies. He’ll also know how to help you with local SEO and negative SEO.

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Increased traffic and more qualified clients can allow your business to develop to its greatest potential. An Ecommerce SEO service business can get you up and running before your competition grabs the most qualified customers. More qualified customers mean that your SEO will pay for itself.