Businesses are constantly trying to find new ways to increase their traffic and earn new customers. While there are plenty of ways to do so, few methods are easier or yield better results than the creation of video content. Adding videos to a company’s pages is not only beneficial for established customers, but it is also SEO friendly and makes it easier to connect with new leads.

Using Videos for Business Growth

Video content marketing is one of the most rewarding ways to connect with your customer base. Not only is a video quick and easy to digest, but having video content on your web pages increases traffic to your site. Due to the fact that search engine algorithms tend to prefer sites with video content and customers tend to prefer quick, easy information, it’s a no-brainer that video is the way to go. 

More and more often, customers do not have the time to invest in sitting down to read long-winded blog posts or tutorials during their busy schedules. However, most people have a few minutes out of their day that they can put aside to absorb video content. A video will give the customer the information they need in a way that’s easy to remember, and does not require a significant investment of their time. 

For this reason, businesses everywhere have started relaying information through this medium. If you’d like your business to continue growing, creating business-related videos might be your next logical step.

Why Your Company Needs Video Marketing

Unlike written content, videos tend to grab your audience’s attention immediately, which means that they’re likely going to watch your video to completion. With text, a reader may or may not push through the initial slowness of the article and read all the way through, but with a video, there is far less obligation to study the information presented. Videos are usually straightforward, engaging, and able to convey important information in a short period. 

If you’d like to offer information about your products, tutorials, reviews, or general field knowledge, a video is the most beneficial way to do it. Not only are customers going to appreciate the visual addition to their learning, but search engines are also going to see your site as more valuable to consumers. In a massive way, you’re helping out your own business by implementing video content into your marketing strategy.

Creating Video Content

If you’re interested in creating videos, you may not have taken the next step because you’re not sure what topics to focus on or how to go about producing high-quality content. Fortunately, video creation sounds more difficult than it is in most cases.

If you’re planning on making simple instructional videos, using your smartphone’s camera will work most of the time. Make sure that the video quality is clear and when it comes to editing, choose one of many free or low-cost editing programs to make your audio and video quality its very best. 

When it comes to subjects you’d like to cover, the sky is the limit. You can choose to create demos and tutorials, customer testimonials, informational videos based on blog content you’ve already created, training videos, comprehensive lists, and webinars. 

To begin, have your intent clearly outlined, and then create a script for the video you plan to make. This way, you’ll have a defined message and won’t get stuck rambling. Ensure that your camera is positioned correctly, you’re in ideal lighting, and your area is otherwise quiet. With these preparations, simple editing will help you create high-quality content.

Video Content Statistics

Did you know that over 90% of consumers retain information that they’ve seen in a video while only 10% of consumers retain the information they’ve read?

This might be a key reason why companies who choose to use video content marketing in their strategies experience more than a 40% increase in traffic through web searches when compared with companies that do not have any video content on their pages. Such a simple addition not only makes companies more visible to search engines and customers, but it also makes decision-making much easier.

90% of customers claim products that include video content in their listings make an impression on them and directly impact the buying decisions that they make. 

Like photo galleries in the past, video content is the wave of the future when it comes to strong marketing strategies. It’s important to pay close attention to what your customers prefer and because a video is such an easy piece of media to consume, it’s in every company’s best interest to utilize video content.

If you’re trying to convert new leads, gain new customers, and keep your existing customers interested in your products and services, creating video content is a terrific option to consider. 

I first heard about Stephen Covey’s emotional bank account concept in the book, “The 7 Habits of Highly Effective People” and it’s really resonated with me.

It’s something that I use in my everyday life, both online and offline, and with my business.

Basically, what is the emotional bank account? Let’s compare it to a real bank account.

Real Bank Account vs Emotional Bank Account

Let’s say you have no money in the bank, you have terrible credit, and you go to the bank and say, “Hey, I want a loan for a million dollars.”

They’re very likely going to say, “Hey, you have a terrible track record. You haven’t shown us anything that makes you deserve a million-dollar loan,” so they’re going to deny you, and they’re going to not give you the loan.

The emotional bank account is the very same thing. It’s just with your connections and relationships with people.

How to Build Up Your Emotional Bank Account

Let’s say you’re a business and you’re trying to sell your products or services, or you’re just trying to build your social media profile.

When you first go interact with somebody, if you’re immediately in the first interaction asking them for something, trying to get them to give you something, that’s like you going to the bank and saying, “Hey, I want this loan. I want you to do this for me, but I haven’t shown you any track record that I’m reputable, that you should trust me.”

The emotional bank account is what allows you to start getting people to trust you, start building good connections and relationships with the people that you meet, both offline and online.

What you want to do is, the first time that you interact with them, you want to offer them value. You want to give them help.

You want to say, “Hey, I can help you with this,” and don’t ask for anything in return.

What that’s basically doing is building up your emotional bank account with that person.

Benefits of Paying Attention to Your Emotional Bank Account

As you continue to make deposits into that bank account, the person’s going to start trusting you.

They’re going to find you valuable, and when they have questions about whatever you’re helping them with, they’ll come back to you and say, “Hey, you’ve really proven to me that you know what you’re talking about, you’re willing to help me. You’ve always offered help to me, and you’ve never asked for anything.”

So when you do finally go and try and get that ‘loan’ and you say, “Hey, can you help me out with this?” or, “Can you buy my product or service?” your emotional bank account is going to be very high.

They’re going to trust you, and you’re going to have a good communication and relationship with that person, so they’re much more likely to know who you are, pay attention to what you’re offering, pay attention to your content.

Emotional Bank Accounts on Social Media

Focusing on my emotional bank account has helped me immensely with my social media.

I’ve grown my YouTube channel to over 10 million views, and one of the things in the very beginning of YouTube that I found quickly was that I always went to people and I said, “Hey, can you check out my content,” and nobody really replied.

The benefit of the emotional bank account and thinking of it in a different way is, I finally realized that I have to go to people and say, “Hey, I love your content. I’m going to share your content. I’m going to get your content out there,” and I’ve offered value to everyone that I encounter.

With business, I do the same thing.

The response you will receive is the complete opposite to when you’re asking for something.

When I go and meet people, I don’t ask them for something immediately saying, “Hey, can you help me? Can you do this for me?”

I always say, “Hey, I have something that can help you.”

I offer value to them, and most of the times, I don’t even have anything that I need from them, so I just help them and it’s like depositing into the emotional bank account.

Then if I ever do need a favor or I want them to purchase a product or purchase a book that I’m offering, or a service, they’re much more likely to be receptive because I’ve put so many deposits into that emotional bank account.

Start Making Deposits Into Your Emotional Bank Account Today

That’s a concept that I want a lot of people to kind of think about.

It changes the way that you look at things, and it puts into perspective that when you meet someone for the first time, start thinking of how you can offer them value, how you can help them out, and make deposits into the emotional bank account with them, and they’ll be a lot more receptive in the future.

You’ll have better connections.

You’ll have better relationships.

And you will get along with people a lot better. They won’t feel like you’re just constantly asking them for things.

I promise you your relationships and your connections in both business and personal life will be a lot better, and I hope that concept helps you!